Tuesday, April 17, 2012


Lovers of books and reading have come together to put books in the hands of kids who need them most.

Taken from Reading is Fundamental's website
"Remember visiting Narnia, playing Jumanji, and eating Green Eggs anHam? Books can have an incredible effect on childrens lives, yet theres only one book forevery 300 kids living in underserved communities in the U.S. So weve brought togethesome of our most beloved literary characters to help make this film and rally Book Peoplfor the cause."   

Check out the NYTimes article on this campaign.

The campaign urges bibliophiles to take five steps: Sign a pledge on the microsite, share the commercials with friends and family, donate money to Reading Is Fundamental, volunteer for community literacy organizations and advocate for the principles of the organization.

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